The first thing you do when creating a new website is "decide on the domain name to register," right?
A domain name is the 〇〇〇〇 part of a website address like "http://〇〇〇〇/" or an email address like "△△@〇〇〇〇," and with a few exceptions, anyone can register one as long as it's available.
For business use, you probably know that "〇〇〇〇.co.jp," "〇〇〇〇.com," "〇〇〇〇.jp," and "〇〇〇〇.net" are commonly used.
By the way, with the explosive growth in the number of websites in recent years, the range of domain names available for registration has expanded enormously.

Among them, you'll find domains that match your company name, brand name, industry or business. In this article, we'll introduce a few of the more interesting ones.

Domains named after prefectures and major cities

There are domain names that indicate Japan's prefectures.
In addition to ".prefecture-name.jp" formats such as .tokyo.jp / .osaka.jp / .shizuoka.jp, there are also domains for certain city names, such as ".tokyo", ".yokohama", ".nagoya", ".kyoto", ".okinawa" and ".ryukyu".

Domains that pair well with your industry or business name

Here are some domain names you might want to use when you want to signal the industry or business category you work in.
*Of course, people outside the industries listed here can register them too.

Domains that suit restaurants and food businesses

.shop / .bar / .beer / .coffee / .cooking / .kitchen / .pizza / .restaurant

Domains that suit apparel shops

.shop / .boutique / .clothing / .fashion

Domains that suit beauty salons and gyms

.shop / .diet / .fitness / .healthcare / .studio / .training / .yoga

Domains that suit education and cram schools

.education / .education / .academy / .pro

Domains that suit architecture and construction

.builders / .casa / .construction / .estate / .house / .maison

Domains that suit the medical field

.clinic / .healthcare

Domains that suit licensed and professional practices

.consulting / .design / .expert / .lawyer / .pizza / .pro / .tax

Domains that suit the financial sector

.agency / .expert / .finance / .financial / .life

Domains that suit weddings and matchmaking services

.partners / .party / .wedding

Domains that suit industrial and technical fields

.engineer / .engineering / .industries / .tech

Others

.cleaning (dry cleaners, house cleaning, etc.) / .bike (motorcycle shops) / .farm (agriculture) / .florist (flower shops) / .flowers (flower shops) / .furniture (furniture stores) / .garden (exterior and landscaping contractors) / .hiphop (dance studios) / .jobs (recruitment and staffing) /

Bonus

The cost of registering a domain varies from one domain name to another. Generally, the going rate is somewhere between a few hundred and a few thousand yen per year. Incidentally, in addition to registering a domain, you need to sign up for a hosting server in order to publish a website or use e-mail. These costs also differ depending on the company providing the service, but the typical range is likewise a few hundred to a few thousand yen per year.

Amid all this, there's one domain that really stands out. And that is...

.rich

"Rich"... If you want to do business with wealthy clients, this might be just the thing.
But wow, look at the price!

250,000 yen (when registered with Value Domain)

Truly rich indeed—no half measures here (lol).
Incidentally, there's also a domain with a similar nuance called ".vip", and this one costs...!

1,980 yen (when registered with Value Domain)

What a difference (lol).

What do you think? It might be worth using one when you want to build a dedicated website for a flagship product or a service site, separate from the main site that introduces your company or brand.