Hello. This is Ochiai, the designer.

Today I'd like to talk about the color yellow.

Yellow is the brightest color, and a highly eye-catching color that stands out even from a distance.

It is also an advancing color (a color that appears closer even at the same distance) and an expanding color (a color that appears larger even at the same size), so it is used to draw attention—on traffic lights and on the crosswalk flags used by elementary school children, for example.

Yellow, which looks big and seems to pop out at you, is also put to work in the marketplace. Like red, which we discussed last time, it is often used in sales and advertising.

Yellow gives a pop, cheerful impression and has the effect of lifting people's spirits, making it ideal for creating an open, lively atmosphere at events and the like.

However, it can also come across as childish or too casual, so you need to be careful about where you use it.

Where yellow shines

・When you want to draw attention so that it's noticeable even from far away.

・When you want to stand out among rows of ads, sale signs and the like.

・When you want to create a lively, open impression.

and so on