This is a reverse-lookup guide to [Google Analytics], the most popular access analytics tool as of 2017.
If you've just started using Google Analytics, we recommend starting with ~Basic Information~, available here.

This time it's the ~Search Keywords~ edition.
Which search keywords visitors used to reach your website or smartphone site — we'll show you how to check this in Google Analytics.

1. Go to the Google Analytics login screen and log in.

Search for "Google Analytics," or go to https://www.google.com/intl/ja_jp/analytics/index.html, click the "Log in" button, and enter your Google account ID and password.

2. After logging in, click the blue text that says "All Website Data."

After logging in, you should see your website name or URL displayed.
Click the blue text below it that says "All Website Data."

3. From the menu on the left, click "Acquisition" → "Campaigns" → "Organic Keywords."

Google Analytics has a menu on the left side of the screen (on a PC). You click on the name of the menu you want to view each time, and since this time we want to see search keywords, go to "Acquisition" → "Campaigns" → "Organic Keywords."

4. A graph and something like a ranking table will appear in the main screen.
This ranking table is the data showing which search keywords visitors used to reach your website or smartphone site, listed from most to least frequent.

For each search keyword you'll see items such as "Sessions," "% New Sessions," and "Bounce Rate," which we also covered in the ~Basic Information~ edition. Naturally you can see which search keywords are more or less common, but you can also infer visitors' behavior and feelings — for example, "People who came via this keyword have a long average session duration (= time on site), so they must be deeply interested in us," or "People who came via this keyword have a high bounce rate, so we weren't a good match for them."

Also, by default about 10 search keywords are probably displayed, but if you want to see more, you can change "Show rows" at the bottom of the table, or click the arrow button to view keywords ranked 11th and below (if there were fewer than 10 to begin with, nothing more will be shown).

And in the course of looking at these search keywords, there's a question many people ask me.
It's, "What on earth is that (not provided) at the top?"
Perhaps you, too, have already looked at Google Analytics for your own company's website and had the same question.

This (not provided) means the search keyword is unknown.
Why does this happen? Because Google encrypts its websites (SSL) in order to protect user privacy.

Take a look at Google's search screen. Isn't there a lock-shaped icon to the left of the URL at the top of the screen? And the beginning of the URL should be https, with an "s," rather than http. That's the proof that Google is encrypted (SSL). (This site is also encrypted with SSL — take a look at the top left of your screen.)

However, this means you can't check the vast majority of the search keywords you wanted to see.
As a solution, by setting up [Search Console (formerly Webmaster Tools)] — which, like Google Analytics, is indispensable for running a website or smartphone site — you can view the search keywords there.

In the Search Console menu, go to "Search Traffic" → "Search Analytics," and the search keywords you couldn't see before should come pouring out. What a surprise!

Like Google Analytics, Search Console requires some initial setup. If you don't know how to set it up, or you'd like some support, please feel free to contact Merci.