Until now it was called

"The Customer Attraction Master Blog"

That was the title.

As for where the title came from: when we renewed our website, we decided that every member of the production staff would write a blog. Each of us was then given a blog title, and I suspect our staff chose mine out of respect for their boss—or maybe because I hold a Web Analyst Master certification—or for some equally arbitrary reason, but...

"Now then, let me, the great Master, bestow some words of wisdom upon you."

It had that kind of condescending ring to it, which never sat right with me...

So, as of today, it has a new name:

"The Small Business Customer Attraction Blog"

That's the new title! ...Utterly trivial, I know (^^;)

The blogs on this website are written by our web production staff, including me, each on a theme of their own choosing.
The themes are entirely free. We give no instructions whatsoever about how to write—it's all up to each person.

That said, whether I'm writing a blog post, a flyer, or a presentation, I always picture my reader as specifically as possible while drafting.
The first benefit of doing so is that it makes writing easier.

When someone who has just started blogging thinks, "I have no idea what to write!", sometimes it really is a lack of material. But in fact, it's often a case of "I have material, but I don't know who I'm writing for."

"Maybe I'll write about this? But looking at it from another perspective, maybe that's not right..."
Have you ever found yourself unable to write a single word while going back and forth like that?

So if you make it clear who you're speaking to, your thoughts fall neatly into place and the words flow.

There's another benefit too: it lets you send a strong message to exactly the people you want to attract.

For this blog, I picture
"a small or midsize business owner, a man in his 40s or 50s who is interested in attracting customers online but is frustrated that it isn't producing results,"
and I write in a way that resonates with someone in that position.
So readers in other positions may not relate at all—they might even find it irritating. And that's fine by me.

Even if nine people fail to relate as a result, if it strikes a strong chord with one person and leads to business, the blog has fully served its purpose.
Whether you can influence even one person first—that's a crucial point in online customer attraction.