This is a reverse-lookup dictionary for [Google Analytics], a handy, free access analysis tool that lets website and smartphone site owners view the data they want to know from a variety of angles.
If you've just started using Google Analytics, we recommend starting here: 〜Basic Information Edition〜 is available here.

This time it's the 〜Page Views by Page Edition〜.
We'll show you how to use Google Analytics to check which pages on your website are being viewed the most.

You often hear advice like "write a blog" or "add more content" when it comes to building a website that attracts customers and boosts sales.
The reasons and the degree of importance are a different topic from this article so we'll skip them, but we think that advice is right on.

That said, unless you have dedicated advertising or website management staff, steadily keeping up a blog and continuously adding content while handling your actual work is realistically quite difficult.
And if you can't see the results, you may find yourself thinking, "Is there really any point in doing this..." and feeling ready to give up (we know the feeling!).

This time, we'd like to share a way of using Google Analytics that we really want you to see.

By looking at Google Analytics using the steps introduced here, you can find out which pages on your website are being viewed the most.
In other words, you can see as concrete numbers how many people are viewing the blog posts and content you write, and what kind of content is "resonating."

Once you can see it in numbers, it becomes easier to find topics to write about going forward.
(If you're going to write anyway, you'd want as many people as possible to read it, right?)

So let's get right into it.

1. Go to the Google Analytics login screen and log in.

Search for "Google Analytics," or go to https://www.google.com/intl/ja_jp/analytics/index.html, click the "Log in" button, and enter your Google account ID and password.

2. After logging in, click the blue text that says "All Website Data."

After logging in, you should see your website name or URL displayed.
Click the blue text below it that says "All Website Data."

3. From the menu on the left, click "Behavior" → "Overview."

In Google Analytics (on a PC), the menu is on the left side of the screen. You click the menu item you want to view each time, and since this time we want to see page views by page, go to "Behavior" → "Overview."

4. A graph and something like a ranking table will appear in the main screen.
This ranking table is the data showing which pages on your website are viewed the most, listed in order of page views.

If you can't tell which page it is from the URL alone, click the □ to the right of the URL to open the actual page and check it.

Based on the figures you check here, think carefully about what kind of content your prospective customers need, and by all means put out useful content — content that leads to sales!