A website is an extremely efficient customer acquisition tool that brings in prospects with a high likelihood of ordering—in other words, good leads.
However, there are several steps to take before it gets to that point.
First and foremost, your website needs to appear on the first page—ideally within the top five results—for the keywords your prospects are likely to search for.
Otherwise, prospects will never even notice that you exist.

That means you need to raise your search ranking, but rankings aren't something you can decide for yourself as you please. You have to push past the rivals who got there ahead of you.

So how do you raise your ranking?
There are many factors that determine search rankings.
They're said to number more than 200... but to be blunt, the system works so that "websites with more traffic are displayed higher."

In other words,
"To attract traffic from good prospects you have to rank high in search, and to rank high in search you have to attract traffic."
That's the reality.

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"Odagiri, are you an idiot?"... You may well have thought that.
While the sites already reigning at No. 1, 2, and 3 keep pulling in traffic, doesn't that logic mean newcomers can never surpass those front-runners, no matter how long they try?
It would be understandable if you thought so.

But... in fact, that's not the case.
What's different? There are actually quite a few ways to attract traffic other than search.
If you draw visitors through routes other than search and gather more traffic than rivals at the same level (in terms of search ranking), your ranking will gradually rise.
And as your ranking rises, traffic from search will also start coming in bit by bit.
By repeating that process, at a certain point you'll start seeing real results.

So, let's take another look and list some examples of ways to attract traffic other than through search.

* Post a link to your website on a portal site to attract traffic
* Attract traffic from related websites, such as other sites within your company or those of industry peers, by linking to each other
* Include links in posts on social media such as Facebook and LINE to attract traffic
* Include a link to your detail page when uploading YouTube videos to attract traffic
* Include links in your blog to attract traffic

Those are about what you can list as easy, free methods.
In particular, the most widely used tool right now is, of course, social media.

The key to using social media is to think of the social media accounts themselves purely as "a pathway leading to your website."
A common mistake is posting the entire text of an article on social media.
When you do that, you can't guide the people who read the article to your website, so you can't build even stronger interest.

Tools like social media and YouTube create a synergistic effect when linked with your website.
We recommend being deliberate about this in order to boost the efficiency of your customer acquisition.