Website Production
Useful information on website production and attracting customers, delivered in turn.
What our articles cover
Our articles are organized by category, from the basics such as typical costs and production timelines, to AI search optimization (LLMO, GEO, AIO), using subsidies, how to build a landing page, post-launch maintenance, and approaches for each industry. If you already know the topic you want, browse the articles by category.
How to find articles
The article list shows the newest articles first. You can also use the category filter to show only the topics that interest you.
Five Things to Decide Before You Start a Website RenewalThere are five things to decide before renewing your website: the purpose of the renewal, which pages and addresses to keep, the text and photos, who will handle updates after launch, and the budget and production approach. If you consult a production company without settling these five points, you won't be able to compare quotes, and you may end up feeling that the old site was better once the new one is finished.
Can You Build a Website Yourself? The Time It Takes and the Tasks People OverlookYou can build a website yourself. With beginner-friendly services, you can handle the whole process — getting a domain and server, creating the pages and publishing them. What really takes time is not operating the tools, but preparing the text and photos and maintaining the site after launch. Knowing the easily overlooked tasks in advance keeps you from getting stuck halfway.
Three Ways to Build a Website, Compared: Do It Yourself, Use AI, or Hire a ProfessionalThere are three ways to build a website: do it yourself, use AI, or hire a professional. If you want to keep costs to a minimum, do it yourself. If you want both fast launch and low cost, use AI. If you want help from sorting out your strengths through to the design, hire a professional. Before you choose, decide in one sentence what you want your website to do for you.
Companies a Free Website Builder Is Enough For, and Companies It Isn'tA free website builder is enough when you just want to post your company's or shop's basic information, as a kind of business card. It falls short when you want more inquiries, want to be found through search, or want to show your company is trustworthy. The reasons are the ads and address restrictions on free plans, and the fact that free tools won't help with the copy and the planning.
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