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The difference between bounce rate and exit rate

The other day, Ochiai, a new staff member who recently joined us, asked me this question: "What's the difference between 'bounce rate' and 'exit rate'?…

2017.04.25 Production: Merci Director Sakura's Best Blog

Why I Decided Asking a Pro Is Always Best

The other day I went to Bic Camera to buy a telephoto lens for my DSLR. The standard lens that came with the camera body just wasn't…

2017.04.21 Production Merci Director Sakura's Saikou Blog

The Impression Text Color Creates

While watching TV this morning, I saw Japanet selling T-Fal frying pans. They don't stick easily…

2017.04.18 Production Merci Director Sakura's Saikou Blog

Talking About Copywriting — Inspired by the Election

We're right in the middle of the city council election. Candidate posters are plastered all over town, and campaign cars keep driving past Merci…

2017.04.14 Production Merci Director Sakura's Saikou Blog

You're Not Posting Photos of Your Lunch, Are You?

Did you catch the two-hour special of Nippon TV's "Odoru! Odoru! Samma Goten!!" that aired on Tuesday the 11th? When I got home I…

2017.04.13 Production Merci Director Sakura's Saikou Blog

I Ran the Nihondaira Sakura Marathon.

The other day I ran in the Nihondaira Sakura Marathon. This time I entered the 10km course, so it wasn't all that long, but at the 5km turnaround…

2017.04.06 Production Merci Director Sakura's Saikou Blog

How to Embed a Video You Uploaded to YouTube on Your Website or Mobile Site…

In this article, we'll show you how to embed a video you've uploaded to YouTube on your website or mobile site. The first step is…

2017.04.04 Production Merci Director Sakura's Saikou Blog

How to Upload a Video Shot on Your Smartphone to YouTube

Smartphone cameras have improved dramatically in recent years, making it possible for "anyone" to shoot both photos and videos "easily" and "beautifully."…

2017.03.30 Production Merci Director Sakura's Saikou Blog

Google Analytics Reverse Lookup Dictionary — Page Views by Page

A handy free tool that lets website and mobile site owners view the data they want from all kinds of angles…

2017.03.27 Production Merci Director Sakura's Saikou Blog

What's the Typical Response Rate for Direct Mail?

Websites, mobile sites, internet ads, flyers, brochures, newspaper ads… the ways to promote a product or service grow more numerous every year…

2017.03.24 Production Merci Director Sakura's Saikou Blog